Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is a process to increase the number of visitors and give visibility of your website or a web page by obtaining high rankings on search engine pages through natural or un-paid (organic) search results.
Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a strategy of Internet Marketing which focus to increase visibility of a website in search engine result pages (SERP) and Pay Per Click (PPC) listings through optimization and advertising.
PPC Advertising, Google & Facebook
Pay Per Click or PPC is an internet advertising campaign on websites, in which advertiser pays to the publisher/website owner, when the users click on specific banner or a link. PPC is an actual way of gaining traffic to generate ads.
Web analytics is the process of measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. It is also a tool to analyze and improve effectiveness of the website.
Social Media Optimization (SMO)
Social Media Option (SMO) is a process of gaining traffic through various social media sites to increase the awareness of brands, products, or services. It includes RSS feeds, social networking sites, social news, video and blog sites.
Affiliate Marketing is a marketing strategy planning in a business rewards one or more affiliates for each visitor or customer brought by affiliate markets. It is all about engaging advertiser, promoter, or customer.